7 Stars Hotel resort consisting of a celebratory Wellness Brand hotel on a new island peninsula. The scheme also included 120 Villas, Cabins and a wildlife sanctuary on the tip of the island. The approach and methodology adopted by The Sha has received worldwide acclaim, but its ethos can also be expressed through spatial design derived from the psychology of space and the architecture of wellness.
The Al Jurf site comprises of the Royal Palace with a surrounding landscape of date palms, with mango and citrus trees many of which were planted by Sheikh Zayed himself. The landscape is structured and organized and takes the form of Royal farmstead. The beach is home to an array of wildlife including rare turtles, gazelles and migrating birds.