The project site is in an inner-city location which will form a key urban node in the continuing development and outward expansion of metropolitan Doha. The program identified in the highest and best use analysis provides a mix of commercial and residential accommodation adjacent to planned metro stations.The massing creates a commercial edge along the main road with an internal garden to the rear.
The organic layout opens and closes to crate public space at different scales in between buildings. Upper level residential accommodation is linked via enclosed bridges that connect buildings forming a continuous ring of amenities such cafes, gyms and lounge spaces. Bridge connections also across the main road connecting other development sites. The 120,000m2 scheme is set to be built out in different phases