The Red Sea Mall is an iconic retail destination in Jeddah which is located on King Abdul Aziz Road close the Jeddah Corniche and seafront. Opened in 2008, the Mall was extended in several stages with new buildings and entry gates as well as the addition of more car parking. Our approach for the refurbishment of Mall is based on the idea of the undulating Red Sea which we have used to create a new retail landmark that is instantly recognizable and where the name ‘Red Sea’ and building form are one and the same. This approach will build and strengthen the Red Sea brand and provide it with an unique identity. Our approach is also based on several key interventions which we believe will create a legacy destination for Jeddah.
The Mall exterior is designed as a ‘fluid space’ based on the concept of the ‘Red Sea’. The free-flowing spaces which are added to the existing volume provide clearly defined entry points and gateways to the Mall and will make the Mall instantly recognizable from surrounding roads. The exterior masterplan also provides a ring of activities connected by a new public route around the Mall