The experience of the city is completely and irrevocably linked to the idea of shopping. The significance of shopping – for necessity, entertainment or as retail therapy animates and confounds in equal measure. We turn against consumerism but yet we all consume.
What has yet to be explored though is how shopping as an urban activity can invigorate the city beyond the convenient label of regeneration.
Working with leading international retailers and global brands, MYAA’s objective is to challenge how shopping with all is baggage can provoke an urban response which is more substantive than the bottom line.
But the demand and requirement for shopping is ever changing. With the exponential growth in online sales, mega retail centres will require an alternate spatial response in thereby offer new radical urban possibilities.